.png)
Financly is an ecommerce specializing firm led buy CPAs meaning professional accountability, regulated standards, and deeper niche financial expertise. As A2X's first Canadian partner, Financly is on the leading edge of e-commerce accounting in Canada. The firm uses value pricing (fixed monthly fees, not hourly rates), so clients are never inhibited from asking questions by the fear of a "meter running". Every client gets a dedicated team, access to premium cloud accounting tools, and a full suite of e-commerce-specific services from integration setup to year-end accountant packages.
E-commerce businesses face accounting complexities that most traditional accountants are not equipped to handle like marketplace fees, multi-channel sales reconciliation, COGS and inventory tracking, multi-province (and potentially cross-border) sales tax obligations, high volumes of refunds and chargebacks, and multi-currency transactions. Financly's team specializes exclusively in these challenges and uses purpose-built tools like A2X and Dext Commerce to automate and accurately capture e-commerce data.
Financly supports all major e-commerce platforms and marketplaces, including Shopify (including Shopify Plus and Shopify POS), Amazon (Canada, US, Mexico, and international), eBay, Etsy, Walmart Marketplace, BigCommerce, WooCommerce and other popular e-commerce platforms. Multiple stores and multi-currency selling across platforms are fully supported.
Financly is a QuickBooks Online (QBO) practice. All clients are set up on QBO, which provides cloud-based access to financial records from any device — phone, tablet, or computer. Additional tools in the Financly tech stack include:
A2X — for automated Shopify/Amazon-to-QBO integration and accurate sales reconciliation • Dext Commerce – For fetching, standardizing, and syncing detailed sales, fees, refunds, and reimbursements from platforms like Shopify, Amazon, eBay, Etsy, PayPal, and Stripe into QuickBooks Online
Dext / Booke.ai — for paperless receipt and document management • Wagepoint — for payroll processing and employee self-serve portals
Plooto — for accounts payable and bill payments • Ignition — for digital proposals and engagement management.
Financly is lead by CPAs and can provide a full range of inhouse tax services and tax advice, including corporate and personal tax returns, sales tax, and tax planning, so you can keep everything under one roof if you choose. We also work closely with your existing tax professional or accountant by preparing a complete Year-End Accountant’s Package (premium add on) - all reports, backup documents, questionnaire completion, and direct communication with your CPA — and then aligning your books to match what is filed with CRA. GST/HST and PST reconciliation and filing are included in our monthly bookkeeping packages.
Yes. Canada Revenue Agency support is included in our packages — Financly communicates with CRA on your behalf for routine inquiries and payroll matters. Full CRA audit support is not included in the standard package and would be priced separately.
Yes. Financly handles GST/HST, BC PST, Quebec QST, Manitoba RST, Saskatchewan PST, and other provincial sales tax registrations, tracking, reconciliation, and filing as needed. The Diagnostic Review service also includes a sales tax threshold check to identify if your business needs to register in additional jurisdictions.
Yes. Financly offers a full payroll service using Wagepoint software, including:
• Bi-weekly payroll processing for up to 15 employees (expandable)
• Direct deposit into employee bank accounts
• Employee self-serve portal with electronic payslips and year-end T4s
• T4 and ROE preparation and CRA filing
• New employee setup and leaver processing
• Payroll liability reconciliation with CRA
• WSIB quarterly reporting
• Time tracking setup and maintenance. Payroll can be combined with bookkeeping or provided as a standalone service.
E-commerce inventory management is one of Financly's specialties. Four inventory control packages are available to match different business needs and budgets:
• Basic A2X Inventory — high-level inventory value and product cost tracking using A2X, with monthly validation against your e-commerce platform
• Advanced A2X Inventory — everything in basic plus SKU/cost maintenance by Financly, Amazon stranded inventory reports, and year-end adjustments
• Basic QBO Inventory — detailed inventory tracking within QBO using integration apps like Dext Commerce or Synder
• Advanced QBO Inventory — full product setup, bundle creation, ongoing maintenance, discrepancy investigation, and year-end physical count adjustments Monthly inventory asset and COGS adjustments are made as part of bookkeeping services based on values from your e-commerce platforms.
Yes. Using A2X and other integration tools, Financly maps all sales, fees, refunds, gift cards, and other transaction types from your e-commerce platforms into organized, accurate summaries in QuickBooks Online. This means Amazon FBA fees, Shopify transaction fees, payment processing fees, and marketplace commissions are clearly categorized in your financial reports.
Yes. Financly manages foreign currency transactions and makes adjustments as needed. This includes multi-currency PayPal accounts, international Amazon marketplaces (CA, US, MX), and cross-border transactions. Clients are asked to ensure all international purchases are made on a business bank or credit card accessible to Financly.
Once the engagement agreement is signed and initial payment received, onboarding begins right away. Financly walks new clients through a structured onboarding process — aligning books, completing a health check on financial records, and ensuring comfort with all apps and systems in use. The onboarding process includes setup of cloud accounting software, document management systems, bank feeds, chart of accounts, and all e-commerce integrations.
Onboarding typically takes 2 to 4 weeks depending on the complexity of the business and any backlog or catch-up bookkeeping required. Financial reports can generally be expected within the first 30 days. For the e-commerce integration program specifically, the three-phase process runs on a structured timeline with dedicated support throughout.
Financly uses value pricing — fixed monthly fees rather than hourly billing. This means the price is agreed upon upfront and clients can ask questions, seek advice, and access their bookkeeping team without worrying about a "running meter." Pricing is customized based on the complexity of the business, number of transactions, bank accounts, credit cards, e-commerce platforms, and any add-on services required. An average engagement ranges from $1,000/month to $10,000/month.
Financly accepts payment via Pre-Authorized Debit (PAD) or automatic credit card processing via QuickBooks payments. Monthly invoices are generated on the agreed schedule and are due on receipt.
Financly uses a General Terms & Conditions Agreement with no fixed term. The agreement continues year to year unless changes are requested by either party and is reviewed every 3–6 months to ensure both sides are satisfied with the scope and pricing of services.
Ownership of your QuickBooks Online subscription and document management app (Dext/Booke.ai) is transferred back to you upon disengagement. You will be responsible for taking over the app payments to maintain access to your saved records. Financly retains copies of financial reports for a period of 2 years.
Financly aims to complete the previous month's books by the end of the current month, provided all required documents are received by the 5th. For more complex, high-volume accounts, completion may extend to the end of the current month.
Financly takes data security seriously. All documents and information are held strictly confidential through secure electronic means, with full compliance with PIPEDA (Canada's Personal Information Protection and Electronic Documents Act). The firm uses enterprise-grade, cloud-based platforms (QuickBooks Online, A2X, Dext) with encryption and secure access controls. We also use Practice Protect with an additional layer of data protection and geo locating of access to data. Comprehensive confidentiality and non-disclosure provisions are built into every client engagement agreement. Financial reports are retained securely for 7 years.
Yes. Financly's work is guaranteed to the complete delight of the customer, subject to clients meeting their commitments to provide accurate, complete, and timely information. If a client is dissatisfied, Financly will reimburse up to one full month's fee.
Yes. Financly offers Monthly Bookkeeping File Review for businesses handling their own bookkeeping who want a professional spot-check. Reviews cover bank feed verification, expense accuracy, reconciliation checks, sales tax compliance, e-commerce sales matching, AR/AP aging, inventory and COGS validation, chart of accounts review, and payroll settings each with a written report of findings and recommendations.
Contact Financly to schedule a discovery call. The team will assess your business needs, e-commerce platforms, transaction volume, and complexity, then provide a custom fixed-price quote. This is typically done via a diagnostic review service.