Green Canpump had built a strong product business — but their financial infrastructure couldn't keep up. With over 1,000 SKUs, sales across five channels in three countries, and a team of 10+ employees, they were running a multimillion-dollar operation on QuickBooks Desktop with no cloud access, no bank feeds, and no reliable numbers.
When they came to Financly, the trigger was urgent: they needed funding to expand into the US, set up a separate American corporation, and open a warehouse in Arizona. But their books told a story no lender would accept.
Financly came in with a structured, multi-phase approach designed to not just clean up the past, but build a system that could scale.
Cloud Migration: The team migrated Green Canpump from QuickBooks Desktop Enterprise to QuickBooks Online, converting six years of historical data. They built a standardized Chart of Accounts, connected bank feeds across all accounts, and set up a document management system for audit-ready records.
Ecommerce Integration: With five sales channels and four payment gateways across three countries, Financly worked with Green Canpump's existing BrightPearl inventory management system — meeting repeatedly with both the client and BrightPearl's team to fine-tune the integration. A2X was added specifically for Amazon sales to ensure a clean, reliable feed into QBO.
Multi-Currency Management: Dedicated CAD, USD, and EUR accounts were built in QBO, with monthly account revaluations to correct exchange rate discrepancies.
Class-Based Profitability Reporting: Classes were set up in QBO, giving Green Canpump revenue, cost, and profitability visibility by sales channel for the first time.
Entity Separation: Financly worked with ownership and their accountant to properly separate the books of Green Canpump (Canada) and Idroplex (US Corp).
Payroll & Compliance: Payroll was migrated to a managed service. GST/HST and Canadian PST filings are filed on time with zero penalties. US sales tax nexus in Arizona and Pennsylvania is actively monitored. When a QST audit arose, Financly managed it directly.
In under two years, Green Canpump went from running on unreliable desktop books to a cloud-powered, multi-platform business with clean financials, full channel visibility, and zero compliance penalties.
What ChangedBeforeAfterMonth-end close~30 days~5 daysChannel profitability visibilityNoneFull by platformSales tax complianceIncomplete, at-riskFully registered, zero penaltiesForeign exchange trackingNot trackedMonthly revaluations, accurate
Revenue held steady across both years, but profit trended upward — moving from a loss to a healthy positive position. That shift wasn't accidental. With accurate, channel-level data available for the first time, the ownership team moved decisively: they exited eBay entirely after the numbers confirmed it was unprofitable, and restructured their fulfilment strategy — pulling volume away from Amazon FBA into their own Canadian warehouse once the true cost of FBA was visible. These weren't instincts. They were data-driven decisions made possible by financials they could trust.
